In the latest instalment of Insider's Q&A series on the Northern Powerhouse, Ilona Alcock, co-founder and director at Elevate, discusses what the initiative means to her, why a reliable, cost-effective public transport network is key, and the benefits of collaboration.

Elevate is hosting a series of events to help Greater Manchester-based business leaders pave the way through the constantly changing business landscape. The fully-funded programme is set to aid business owners as they adapt to new processes, ways of working, technologies and increased costs.

Leading figures in the north came together under the legendary Firehouse glitterball to celebrate the champions of purpose-driven business in the region, all making game-changing moves in sustainability, community, and diversity.